Humanitarianism and Human Rights Essay Example | Topics and Well Written Essays - 750 words

Humanitarianism and Human Rights - Essay Example Human rights occur and persist as a consequence of agendas that have been developed and implemented by international development banks and agencies concerned. This is according to Ellen Messer’s discussions on human rights and humanitarian. Anthropologists have looked into and have been compliant with human rights standards, and they have a stand for moral values by criticizing violations and abuses. They have also helped in channeling those who are affected by human rights abuses and how they can protest violations and protections directly. Messer suggests that Africans need to redefine human rights; they need to know the definition of human rights according to the International legal spheres definition since they seem to be suffering at the hands of other people not knowing what their rights are. This is because traditional rights and responsibilities have been wasted away in the urban contexts, and they are not followed anymore. Women and the children are the ones seen to suffer the most. They are taken into slavery and forced to work on large scale farms. In Africa also they have debates whether rights to development and freedom from hunger take priority over the emphasis on individual political-economic freedom. Africans are slaves of power and authority; they do not have rights to air their views on politics that go on. Their focus is how they are going to free themselves from hunger, and that’s why they are turned to be slaves since they have no option when it comes to food.

Urban Sprawl Analysis Research Paper Example | Topics and Well Written Essays - 2250 words

Urban Sprawl Analysis - Research Paper Example Suburbanization is defined as â€Å"a process involving the systematic growth of fringe areas at a pace more rapid than that of core cities, as a lifestyle involving a daily commute to jobs in the center†. Suburban life is characterized by the icon of the ‘soccer mom,’ whose life is spent in her minivan as she shuttles her child to and from activities, while they await the arrival of the suburban dad, whose commute to work takes him away from the center of family life. When you understand our history, the attraction to the suburbs is clear. We’ve long been driven to own and improve upon land. Cronon writes of the colonists’ argument for taking land from the Native Americans: â€Å"their supposed failure to ‘improve’ that land was a token not of their chosen way of life, but of their laziness† (55). We’re infused with the notion that land is not precious unless someone owns and builds something on it. Beyond that, we have begun to associate owning single-family residences in the suburbs with moral superiority. In Russell Conwell’s popular lecture, â€Å"Acres of Diamonds,† he asserts: â€Å"drive me out into the suburbs of Philadelphia, and introduce me to the people who own their own homes around this great city†¦and I will introduce you to the very best people in character as well as enterprise in this city†¦ A man is not really a true man until he owns his own home† ... We worship the new, the exclusive, and the private. Our sprawl entails new buildings where people flee to avoid looking at the old buildings they abandoned. The cost of such configuration, however, is quite high. It costs not only in dollars and cents, but resources, and socio-culturally as well. Sprawl is costly in terms of dollars and cents. Burchell points out that there is a budget â€Å"deficit projected under the sprawl growth scenario† (80). Local governments begin to strain under the burden of maintaining existing structures while providing new roads and services to new buildings. Suburban sprawl is extremely costly in terms of our natural resources. â€Å"In the decade between 1982 and 1992, over 13 million acres in the 48 contiguous states of the United States and Hawaii changed from forests, fields, and rangeland to urban use† (qtd. in Pendall 555). There is a finite amount of resources and sprawl does not make efficient use of them. Hayden elaborates on spra wl as â€Å"careless new use of land and other resources as well as abandonment of older built areas† (7). Something sprawl takes from the individual is the sense of community. â€Å"A cost of development that is truly impossible to measure is how much a neighborhood, town, or city contributes to or denies people a sense of place and community† (Burchell 110). Suburban sprawl creates homogenous spaces that lack character or uniqueness. People come and go in their cars and neighborly bonds are often simply not formed. Part of the reason is that suburban spaces are built around automobiles. Hayden refers to the tract-housing, common to suburban developments, as â€Å"automobile-oriented buildings† (8). Rather than being able to

Meaning of Life and Happiness Essay Example for Free

Meaning of Life and Happiness Essay I do not think that there is a single person in the world who can say that knows what happiness actually is and, more importantly, that knows how to achieve it. We sometimes get the glimpse of pure happiness but those moments are so rare and so intense that we only recognise them too late. Each of us understands this feeling in a different way†¦I, for instance, see it as the one that can make you feel that there is no worry in life and nothing and nobody can hurt you anymore. For me, it is when you feel like you can do anything and forget about the past, the future, just enjoying the mere present. In my case, it is one of two feelings that can make you cry with all your heart†¦because it is too much for you to express in plain words or pointless gestures. â€Å"Tears are words that the heart can’t express† a wise man once said and could have never said it better, as happiness is that joy which is so strong that sometimes even hurts. However, I never remember the recipe for happiness and even if I did I do not think it would work again because one of its components is also hazard. Still, this does nt make me stop searching for it and devote it everything I do, I am and I achieve. Likewise, each person I’ve ever met, consciously or not, did the same†¦we want to get something, to become someone. Why? Not because that would make us feel miserable, but fulfilled and maybe a little bit more: happy. Hence, I strongly believe that happiness is the main purpose of our lives, the whole aim of our ephemeral existence. We are born happy and we want to die the same; this is the true ideal that we all crave for reaching. Money, wealth, knowledge mean nothing, without someone who cares about what you have achieved. Human beings, whether they like admitting it or not, need other human beings to share their secrets with, to share their joy or sorrow; as genuine joy can only become happiness if there is another person by your side. In other words, happiness is, in my opinion, the actual meaning of life; and life seems so complicated especially because we seldom get to its core, we almost never get to know what happiness feels like†¦and afterwards all that remains is an unclear memory of the moment and a wish of feeling it again.

Purpose of Advertising

Purpose of Advertising 1. Introduction Advertising no doubt is a broad topic (lyer, Soberman, and Villas-Boas, 2005) it is one of the most important decisions that marketers make. Burd (1959) Advertising is one of the most proficient and the most economical aid in the distribution and marketing of merchandise or service. Advertising is either in written or oral form, which intends to sell something and want to earn revenue. Jayasinghi Ritson (2008) Advertising includes all major communication mediums which include: television, newspapers, radio, magazines, the Internet, movies, and billboards through which that message is transmitted. Television is the most common medium as it covers large but at the same time it is very costly. Advertising is generally aimed at consumer reminiscence who is being engaged with certain type of ads where the purpose of marketers is to create awareness and Brand/ Product recall and recognition later in consumer minds. Sometimes when you look at advertisement you will easily recall it may be it is in your subconscious mind or because of the celebrity or the background music that appeals you and sometimes you won’t be able to recall what you have seen just few minutes ago (Obermiller, Spangenberg, 2005; MacLauchlan, 2005.). An advertising objective may be to change the mind-set of the customers. Advertising has a great role when a business that has a bad reputation and has lost his/her customers can use advertising to get them back (Burd,1959). Pechpeyrou Odou (2012) hence, Advertising plays a central role in not only providing information about the product or service but also creating awareness and recognition of the product/service in consumer mind. Types Purpose of Advertising McDaniel, 1986. Advertising has many forms; few of them are given below. However for the purpose of thesis the focus will be on consumer advertising. Consumer Advertising It is a type of advertising that targeted at end consumers. All the offering and services are for the end consumers. Consumer advertising includes common commodities and what we usually find around us is all what comes under consumer advertising. The major aim of consumer advertising is to create awareness of brands and products that are of consumer use. In such sort of advertising emotional and rational appeal plays a vital role. Trade Advertising Trade advertising is also known as business/ professional advertising. This type of advertisement is not for consumers but for all those who influence the consumer like distributors, resellers or businesses. Medium for such sort of advertising is professional magazines and direct mail which do not involve end consumers. Product Advertising This sort of advertising communicates the promotion of the product. They push the consumers to purchase the product. Its major aim is to create brand awareness. Once awareness is created people tend to buy their product. Non-Product Advertising Non-product related advertisings includes surrogate advertising in it. Non product advertising depicts an idea or a cause. Short term and long Term Advertising There are two types of advertising one is short term and other is long term. The short term advertising has a direct impact on the product sales. Its aim is to increase sales, maximize revenues and create awareness. On the other hand the long term advertising focuses to maintain long term relations and customer loyalty. Consumer Skepticism: Definition of skepticism revolves around the questioning of the attitude towards the knowledge and opinion. Skepticism towards advertising is the distrust of advertising claims or promises and signifies a general market place that varies across persons. Hardesty, Carlson, 2002; Bearden 2002. The effect that consumer skepticism has on advertising can be figure out through consumer response. Brands need to overcome massive stages of skepticism for consumers. In our society there prevails lot of mistrust and loyalty. Consumers can learn a lot from advertising and marketing. Skeptic consumers are quite unsatisfied hence research recommends that delivering enough information to consumers will lead to building trust and satisfaction, once that trust is created it will results in increase sales and profitability. Obermiller, Spangenberg 2005; MacLachlan 2005. Milk Industry Pakistan is the fifth largest milk producer. Pakistan dairy industry is one of the most vital sectors that is contributing almost 11 percent into the GDP. Dairy industry is swayed by number of factors that are size, growth and profitability. (Dawn newspaper; 2014). According to live stock census 2007, almost 80 percent of the milk is taken from the rural areas. Only 3-5 percent of the milk is marketed and distributed formally. 97 percent of the milk produced in Pakistan is distributed in loose form (Jalil, Sial and Hussain, 2009) .The role of livestock in the rural economy is very critical as farmers and villagers consume loose milk. They don’t prefer milk that is packaged. Whereas in urban areas people consume loose milk as well as packaged milk. Packaged milk has made the life of urban people easier as they are busy in their work so this packaged milk reduces the time of hassle to boil and utilize it. Buffaloes are considered to be the main animal in Pakistan that accounts f or 75 percent of milk. Milk sources are cows, buffaloes and goats and the types of milk available is standardized, homogenized and skimmed. Milk is used for many purposes that is drinking, tea, desi ghee, yogurt, butter and in the making of many sweet dishes. As the inflation is increasing rapidly hence the milk prices are also raising quickly. In a very short span milk prices has shown a rapid increase of 25 percent. As the people are becoming aware of processed and packaged milk they are buying them and are not consuming loose milk that is delivered by gawallas. Milk and its foodstuffs provide almost one third of world’s intake of animal protein. Milk and its foodstuffs represent almost 27 percent of total family expenditures on foodstuff in Pakistan. Milk Per capita availability is 82.4 kg per annum in Pakistan. During 1999-2000 roughly 80 thousand tons of dry milk that is PKR 1213.5 million was imported to Pakistan in order to meet local demands of milk. (FAO, 1998). Pakistan dairy industry is in trouble now a days because of lack of commercial dairy farms, lack of dairy knowledge and due to lack of financial resources. In rural areas very few shopkeepers have facility of refrigeration. The containers that are used for transportation are very unhygienic. Almost 90 percent and above population consumes loose milk and hence the demand of loose milk is higher than the packaged milk. Also because of inflation and poverty level people are quite conscious about prices. (Jalil, Sial and Hussain, 2009) Packaged milk is in demand widely. [1]Mostly packaged milk is used in homes and powder dry milk is used in offices for the purpose of making tea. Global Milk production ranking of 5 top countries is given in table 1[2] Countries Milk Production India 92 Billion litre / annual USA 78 Billion litre / annual Russia 34 Billion litre / annual Pakistan 33 Billion litre / annual Germany 29 Billion litre / annual Table 1 Global milk production ranking of top 5 countries Name of all the species that are the source of milk are listed below. Moreover Population, milk production and milk consumption of 2011-2013 based on National Livestock Census are given in Table 1.1 Species Population(Million) Milk Production (Million tons) HumanMilk Consumption Cattle 36.9 16.74 13.39 Buffallo 32.7 29.56 23.65 Sheep 28.4 0.03 0.03 Goat 63.1 0.77 0.77 Camel 1.0 0.82 0.82 Total 162.1 47.95 38.69 Nestle: Nestle is one of the largest food and nutrition company in the world. Nestle is derived from the Swiss German word which means little nest. It is the fifth largest company in the world. Currently it is present in more than 88 countries and has more than 522 factories. More than 700 products are produced under the umbrella brand of Nestle. Nestle was established in 1867 by Henri Nestle. Different brands of Nestle are Baby foods, Bottled water, Cereals, Chocolates and confectionaries, Coffee, Ambient dairy, Chilled Dairy, Drinks, Health care nutrition, Culinary and food, Ice cream, Pet care, Sports nutrition and Wealth management. Nestle is a world renowned company. The company is taking milk from number of farmers and then process it further. Nestle Everyday is made from pure fresh milk sugar and Lecithin. In 2011 the company has sourced more than 7.2 million tons of fresh milk from different milk districts in 31 countries widely. The company basically deals in food products as the logo states that â€Å"Good food, Good life â€Å". List of different milks that are under the umbrella brand of Nestle are given in Table 1.2 Milk Sku’s Nestle Milk Pak UHT 1000, 500, 250 ml Nestle Everyday 1000,400,200ml Nestle Nido 1000,400,200ml Nestle Nesvita 1000, 200ml Nestle Flavored Milk 250ml Table 1.2 Nestle milk and Sku’s I have chosen the product Nestle Everyday tea whitener for the purpose of research thesis. It is the forerunner of tea creaming in Pakistan. Its different taste and pleasant aroma is the reason of its success. Everyday makes a perfect cup of tea for you. It is one of the best brands that provides taste and quality at affordable prices. It has number of Sku’s that customer choose according to their needs and wants. Every day is available in both liquid and dry forms. Liquid milk is consumed mostly at home whereas dry powdered milk is used widely in offices. References [1] http://www.pakissan.com/english/allabout/livestock/dairy/dairy.industries.in.pakistan.shtml [2]http://www.slideshare.net/hassankh/powder-milk-industry-in-pakistan?related=1 3http://www.ukessays.com/essays/economics/milk-production-system-in-periurban-areas-of-lahore-economics-essay.php 4http://www.bignerds.com/papers/72338/Dairy-Industry-In-Pakistan/

The Role of Men in Adrienne Richs Of Woman Born Essay -- Adrienne Ric

The Role of Men in Of Woman Born  Ã‚   Adrienne Rich, via Of Woman Born, has created a wonderfully complex description and analysis of the condition of being a woman in our patriarchal American culture, or at least in the middle-class, white portion of it, as she acknowledges in the introduction to the 1986 edition of the book. Since I happen to fit into this category, I find this book to be very personally satisfying, although I can certainly imagine that Rich's writings wouldn't be completely applicable to all women in America. Rich examines the various issues surrounding multiple aspects of being a woman -- motherhood, relations with men, relations with children, relations with the patriarchy at large, etc. -- with a thoroughness that I find enlightening, honest-yet-hopeful, and refreshing. There were passages throughout the book that I found exciting because they confirmed or bolstered many of the ideas I've had about being a woman in this culture. I have long suspected that women and children are often fearful simply because they are the vulnerable members in a mal...

Essentials of Business Management Essays -- GCSE Business Marketing Co

Essentials of Business Management When Sam Walton opened the first Wal-Mart store in 1962, it was the beginning of an American success story that no one could have predicted. A small-town merchant who had operated variety stores in Arkansas and Missouri, Walton was convinced that consumers would flock to a discount store with a wide array of merchandise and friendly service. Hence, Wal-Mart's mission is to deliver big-city discounting to small-town America. Sam's Roots From humble, hard-working roots, Sam Walton built Wal-Mart Stores, Inc. into the largest, fastest-growing, and most profitable retailer in the world. A child of the Depression, Sam always worked hard. He would milk the cows, and by the age of eight, he started selling magazine subscriptions. When he turned 12, Sam took on a paper route that he continued well into his college days to support himself. Walton began his retail career at J.C. Penney in Des Moines, Iowa in 1940 making just $75 per month. In 1945, Sam borrowed $5,000 from his wife and $20,000 from his wife's family to open a Ben Franklin five and dime franchise in Newport, Arkansas. In 1950, he relocated to Bentonville, Arkansas and opened a Walton 5 . Over the next 12 years they built up and grew to 15 Ben Franklin Stores under the name of Walton 5 . Sam had plenty of new ideas. He liked to deal with the suppliers directly so he could pass the savings on to the customers. He later brought a new idea to Ben Franklin management that they should open discount stores in small towns. They rejected his idea. The First of 3054 Sam and his brother James (Bud) opened their first Wal-Mart Discount City store in Rogers, Arkansas in 1962. Walton and his wife Helen had to put up everything they had, including their house and property to finance the first 18,000 square-foot store. With gradual growth over the next eight years, they went public in 1970 with only 18 stores and sales of $44 million. While other large chains lagged behind, Wal-Mart soon grew rapidly in the 1970's, due to their highly automated distribution centers and computerization. By 1980, they were up to 276 stores with revenues of over $1.2 billion. Sam Walton's guiding philosophy for his stores from the beginning was to offer consumers a wide selection of goods at a discounted price. The company saved money by keeping advertising costs low... ...equests for no publicity. The Ten Commandments of Leadership by Sam Walton 1. Commit to your goals. 2. Share your rewards. 3. Energize your colleagues. 4. Communicate all you know. 5. Value your associates' contributions. 6. Celebrate your success. 7. Listen to everyone. 8. Deliver more than you promise. 9. Work smarter than others do. 10. Blaze your own path. Bibliography 1. Jon Heuy. Sam Walton: Made in America: My Story (New York: Doubleday, 1992) 2. Kenneth E. Stone, Competing With the Retail Giants, (Toronto: John Wiley & Sons Inc. 1995) 3. Vince, H. Trimble, Sam Walton: The Story Inside America's Richest Man (New York: Dutton, 1990) 4. www.SmartLeadership.com 5. Inc Magazine, Spies Like Us, Stemberg, Tom, with Gruner, Stephanie. August, 1998, p45-48 6. Inc Magazine, The Mentors, Welles, Edward O. June, 1998, p48-50 7. www.walmart.com 1996, 1997, 1998 Wal-Mart Stores, Inc. 8. Stone, Kenneth E. Competing With the Retail Giants. (New York: John Wiley & Sons Inc., 1995) 9. Taylor, D., Archer ,J.S. Up Against the Wal-Marts. (New York: AMACOM, 1994) 10. Microsoft Encarta 98. Samuel Walton

Lady Macbeth’s Diary Essay

At the beginning of today I was received a letter from my dear husband, Macbeth he told me of how he was triumphant in both battles, with his day of success being ended with predictions of his future by â€Å"Three Weird Sisters†. Who the hailed him with Thane of Glamis, Thane of Cawdor, and king hereafter. It is said they have more than mortal knowledge and if this prediction came true I shalt be Queen! Macbeth tells me later he found out from a messenger from the King he was to be the new Thane of Cawdor, the prediction had come true in a matter of minutes. The other prediction must come true too and I shalt make it. A messenger then came and told me that the king was coming to our castle tonight! This was our chance to kill King Duncan! I wished to me made unsexed and I called upon the spirits to help me become evil and full of direst cruelty. I also asked for my women’s breasts to be filled with gall. I must with Macbeth do the deed but I want no remorse I must be evil from hereafter! I told Macbeth what we are to do and I know he is weak so he must be strong like me and become an innocent flower but be a serpent under it. He isn’t sure about killing Duncan but he must go through with it. He deserves to be King and I need to be Queen! I told him I would make the plan as I know he is too full of human kindness but I would still have to use threatening and harsh persuasion to convince him. Everything was ready yet Macbeth the fool that he was left Duncan’s chamber to tell me in a weak voice that ‘we shall proceed no further in this business’ I had to tell him what a coward he was and how he would do it if he loved me. But he fell for it yet again the sweetie! He will soon become evil like me and we can become a partnership as we were meant. To persuade him to do this murder I told him how un- man he was and he backed away not yet convinced. But I told Macbeth how he knows how much I love the baby that milks me but if I had promised so to him as he has done to me. How I would as it was smiling in my face have plucked my nipple from its boneless gums and killed it. (I used the word dashed its brains out to make it more terrifying for him) Yet I convinced him and he rose upwards and forward with me in a partnership of evil to kill Duncan. He even thought about planting the daggers on the drunken guards so it would be more obvious it was them! He has gone now to try and do it. I just hope he does actually go through with this deed and doesn’t manage to get caught or give it away! Even if he gets caught I shall be Queen it just means I don’t need a coward like him!